Many investors have begun to market their businesses and/or services over the internet. Taking the time to pull real estate comps is only a fraction of the responsibility now. The point I am trying to make is simple. Whether you embrace social media or not, its going to be around a lot longer than you might think and its effects on buying, branding and business development are only going to grow by leaps and bounds.

Consumers are being conditioned to look for reviews before buying anything. If you don’t have a handle on managing your social persona, you are at the mercy of your competition and the general public.

You might ask yourself, How do I get started? What should I do? Glad you asked! Today I am going to cover two main steps to lead you in the positive direction.

Step 1: Get a Facebook Account – if you don’t have one already, create one for your product or service and upload your basic information, the who, what and where of your business.

Step 2 (and the most important): Update it consistently. That is where the innovation of social media is. “Implementation is the Innovation.” In its simplest form, if you are consistent with your message about your business – offering discounts, coupons or gift cards etc. – you will be able to build a network of people who “get” your business and are happy to be fans and patrons of it.

Implement those two steps and over time you will be able to add other communications streams to speak with your audience, i.e., Twitter, blogs, etc.

Social Media can help your business make quantum leaps. Online marketing and a media presence is NOT optional anymore. Keep this in mind at your next planning meeting!

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